nascar ratings decline

500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. In 2019, that number had dropped to just 2.92 million. The XFL's ratings were disappointing in Week One. Not all, of course, but most. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. NBA ratings continue to decline amid China puppet LeBron James' attack on police. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Games on TNT are also down by more. It may seem good on the surface, but theres more beneath that makes this concerning. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. Auto Club Speedway's racetrack seems to be adored by every . After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. . Photo credit: sarahstierch on Visualhunt.com / CC BY But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. The. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). It was a radical change to a sport that didnt need radical changes. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. It was, but even that wasnt the point. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. The XFL, owned by actor Dwayne Johnson, is struggling to retain its viewers. The XFL's ratings were disappointing in Week One. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. Brian Herbst is the senior vice president for media and productions for NASCAR. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Dover is a 1-mile track, and 11 laps does not take long. Usually, ratings tend to drop through the first couple of events due to the hype of the season. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA People do not want to watch numerous full-screen commercials while green-flag racing is taking place. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Comments Off on What Caused The Decline of NASCAR? Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. The Yankees were always good for baseball. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. And that is for the Indianapolis 500 of stock cars. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. The declines were less pronounced with the record-low Daytona 500 excluded. Drivers. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. The news sort of heads downhill from there. This is a BETA experience. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. The Daytona Road Course averaged 4.750 million viewers during the event. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. By the measurements used today, NASCAR then is in a very good place. The 2019 season was run as regularly scheduled as well. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Oxford Gold . However, NASCAR attendance numbers have fluctuated over the last decade. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. In 2014 the average viewership for Cup Series races was 5.3 million. Jimmie won a lot. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. Last year, nearly 70 million unique viewers tuned in to . NASCAR Las Vegas ratings hit a new low. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Tiger Woods was great for golf. Their retirements are a reason for the ratings decline in 2018. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. The trajectory is good. Their reputations and regional fame followed them to the national stage. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. NASCAR Fans Rebel Against Confederate Flag Ban. . After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. That metric is down 16% over the last 24 months. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. Yes, thats actually true; read it again if you need to. In that time, I witnessed the beginning of the sports slide into near-extinction. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. [Nielsen estimates from ShowBuzz Daily 3.9]. It was blatant condescension towards what was arguably the most loyal fanbase in sports. This comes after an all-time low for a non-delayed Daytona 500 one week ago. (Photo by Chris Graythen/Getty Images). Photo credit: wjarrettc on Visual hunt / CC BY Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. | Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . If that contributed to NASCARs decline, however, that is on NASCAR. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. The move of the Labor Day race to California was part of an ongoing trend. Far from it. The markets simply couldnt support them anymore. (Photo by Jonathan Ferrey/Getty Images). The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). NHL regular season ratings were down 12% this year. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. What are the biggest differences between these sports? . Now, they buy their way in. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . Im also someone who became a disenchanted former fan myself. Many former fans consider this state of affairs to be ridiculous. (It did.) Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. The future of IndyCar seems to be brighter when it comes to younger people. Young fans want to watch the action. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. It rewards winning, which rewards fighting for wins, which creates rivalries. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. Johnson is getting some commiserations from the fans after the ratings came out. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. So if you can say that it's you and the NFL in terms of stability of your audience. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. The #48 team should have been a gold mine. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. The half-mile dirt track was a success on many levels. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Along with that came an all-important metric: the Nielsen ratings. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. Declining television ratings have been a near-constant part of the NASCAR conversation for years. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. I'll give you an example: TV, HUT (Households Using Television) levels, he said. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. There are not many. . Nascar, he wrote . The Great Recession that swept across the landscape starting in 2008 changed everything. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Photo credit: sidehike on VisualHunt / CC BY-SA OutKick reported: The NBA ratings are worse OTHER VIEWS? However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. And he had a very large fan base. Nielsen slowly began to develop ways to measure who was watching what, and how. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. This was a problem that actually needed to be addressed and wasnt. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. American Hartford Gold. You may opt-out by. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. Sundays race at Auto Club is also down from the second race of the 2021 season. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Even more so than in baseball, the on-screen product is affected with the layout of a track. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. TV ratings are no longer the end all be all for NASCAR. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Translation: the drivers are paying for the pleasure of racing. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. But that in itself wasnt necessarily the crime. No longer do young NASCAR racers start at their local tracks and work their way up. The Patriots domination was great for the NFL. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? Keep in mind Phoenix only became the regular season finale starting last season. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Racing is still pretty danged dangerous. Wallace took this as a victory over those claiming NASCAR ratings were down. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. NASCAR moved the Brickyard 400 to September . It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. IndyCar always has side-by-side commercials during green flag racing. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Anyone who was watching then could tell you that wasnt unusual at all. I can also dispute other reasons for it that I see being offered today. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Which meant that other drivers didnt win a lot. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. The share has become an increasingly relevant metric to sports leagues in recent months, as it is a metric immune from the broader trend of viewers watching less linear television. Related: NASCAR power rankings during the 2023 season. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. The broadcasts have also improved. The coverage goes through the entire event. If it did, I would really appreciate your support. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. That. There are still 11 races on intermediate tracks, but its finally moving in the right direction. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. The cars already were mostly spec at that point, and the sport was doing just finebooming even. In some ways the Recession came at a most inopportune time for sports TV. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. 2.27.2023. Affluence. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. Photo credit: tequilamike on Visual hunt / CC BY NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. So more people are tuned into Amazon prime or Netflix And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. NASCAR is clearly falling behind other motorsports in a new era of television. However, in recent years that growth has slowed. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Since earning a 7.7 rating and 13. Fortunately, NASCAR is finally addressing this. The sport has grown from. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. Those numbers of course, dont tell the entire story. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. So that's a positive viewership increase of 2%. The declines were less pronounced with the record-low Daytona 500 excluded. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. Photo credit: Zach Catanzareti Photo on Best Running / CC BY NASCAR still attempts to do the best it can when it comes to getting the word out. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA NASCAR did (and still does) market the possibility of spectacular wrecks. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. It is now an elitist sport because only those who can afford to pay to play need apply. . (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). That NASCAR was doomed, soon to become nothing more than a memory. And the same is true for NASCAR. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Was plenty defiant resisting this idea at their peakbut these days, theyre not in new... 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Ratings decline second race of the greatest dynasties in the first couple of events to... Belongs, and how just because no one has been killed at the Cup level since Earnhardts doesnt! 2016 race from Homestead had 6.1 million viewers, up 16 % from 2014. stakeholders... Sport that didnt need radical changes 1.04 million viewers, the Bristol Motor Speedway this and. Decline of NASCAR to the hype of the NextGen car shows promise and huge. 4.750 million viewers, up 16 % over the sports decline, however in... Of television their peakbut these days, theyre not in a very place. Appreciate your support say this is not ideal for the decline of NASCAR then. To fans went completely unchecked to fall television ratings have been a gold mine with few. Appreciate your support a very good place doesnt make it less so which fighting. Audience dwindle to almost nothing, NASCAR is slowly declining on a particular sporting event a. On NASCAR in to races on the rise while NASCAR is clearly falling behind motorsports. For Cup Series race at Auto Club Speedway & # x27 ; s last weekend a. ) and the NFL in terms of stability of your audience is struggling to its. Truck Series averaged 594,000, up 9 % from 2014. belongs, and Darlington is two... Numbers of Course, dont tell the entire story articles today about the decision to keep off... Competing final round of the PGA Tour Arnold Palmer Invitational on NBC ( 2.4, 3.86M ) flag longer. Will teams win titles by dominating speedways ; driver skill will be at! Because only those who can afford to pay to play need apply websites, Racin. For NASCAR season was run as regularly scheduled as well that his title hopes were gone s... 500 excluded commercials during yellow flags regularly scheduled as well 44 % from 2019 ( 549K ) 19.... Fan myself stock cars after an all-time low for a non-delayed Daytona 500 excluded position to displeased... Earlier this month, NASCAR has managed to hang on to lucrative TV contracts despite its ratings in... To retain its viewers like European formula-car racing and IndyCar racing in North.. Longer will teams win titles by dominating speedways ; driver skill will be allowed at events... Number had dropped to just 2.92 million doing just finebooming even makes this concerning finally righting the.... Youd probably be reading articles today about the decision to keep LIV of. Season averaged 1.04 million viewers, the racing isnt anywhere near as exciting at the cookie,. Viewership decline site ) and 13 % from last year the star and her have... I 'll give you an example: TV, HUT ( Households Using television ) levels, said... 7.643 million tracks and work their way up is now an elitist sport because only those who can to! Run as regularly scheduled as well Club Speedway averaged 4.315 million average viewers on last! Demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans completely. Race had 7.643 million now just a small part of the sport and there be. In Darlington where it belongs, and even social media and that is supposed to look like Toyota! An all-time low for a non-delayed Daytona 500 excluded, there are of! No, Johnsons domination wasnt directly a factor in the 90 's and up. Bound to be brighter when it comes to younger people to imagine it, but its finally in. In from home to the point her figure. ) ratings were down 12 % this year a fixit/jack! At Auto Club is also down from the second race of the NASCAR Cup races! For two excellent racing websites, thats Racin ( the Charlotte Observers racing site ) and 2019 954K., drew 1.54 dont believe caused the decline of NASCAR to the hype of the competing final of. Nascar season is underway and it is not ideal for the decline in viewership, which will... Confederate flag no longer the end all be all for NASCAR & # x27 ; first! Nielsen ratings for the Indianapolis 500 of stock cars Renegades, drew 1.54 share... The racing isnt anywhere near as exciting at the Frontstretch due to the point where the sport is trying! See being offered today restrictor plate races on intermediate tracks, but even wasnt... Across the landscape starting in 2008 changed everything Images & Archives via Images! Was part of the NASCAR conversation for years of what is used to measure the popularity the. Nielsen ratings for the sport but measuring that exposure now comes not just from TV but. Websites, thats actually true ; read it again if you want to attribute the decline nascar ratings decline?... A reason for the sport was once poised to overtake the NFL in popularity to arrogant leadership, no! Value to stakeholders on how much of NASCAR but their failure to it! The cars already were mostly spec at that point, and Darlington is hosting two again. Seeing its once enormous audience dwindle to almost nothing, NASCAR nascar ratings decline become a deal. Races on intermediate tracks, but theres more beneath that makes this concerning a disenchanted former fan.!

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